Opposing Insights

Pim van den Berg from Pim van den Berg Perspectives BV is a specialist in defining the visual DNA of brands, cities and organisations.
He sells observations, imaginative stories and discovery tours to companies and municipalities in order to stimulate new thinking for innovative behaviour.
Pim lends his eyes to international A-brand suppliers, companies in fashion, retail, financial services, real estate development and marketing communication.
He is often described as an eye opener.
Municipalities invite him to visualise and describe the present status and the potential of their cities.
While taking people with him on discovery tours throughout the world, he teaches what an edited harmony of signals can offer.
His inspiring trips offer the (re-) discovery of beauty and trace the challenges of innovation and effectiveness.
Always with a catching curiosity for why people do what they do?

The fundamentals of his approach are based on streetology.
Understanding  the difference between:
Looking and really seeing.
The difference between just hearing and really internalising what you hear.
Getting in touch and connecting.
In order to create relevant, meaningful and challenging insights and perspectives for the coming years.

DNA reseach for cities and organisations.
Discovery tours throughout the world.
Innovation and development.
Visual story telling.

Be invited to enjoy the visual richness of the image library, which is an important part of my lifework.
Click on the button below to enjoy the views.


Tweet from Pim

The Republicans’ Fake Investigations via @NYTimes https://t.co/NQB8ndQHgs
 Pim van den Berg
 3-1-2018 17:36:44
'HEMA opnieuw in de slag met franchisenemers' - https://t.co/kqR99Ek3Xf
Why Is New York Full of Empty Stores? via @NYTimes https://t.co/NUVwyj0b6B
A Day of Reckoning for American Department Stores? https://t.co/OWsvcLnnyQ via @BoF

What assignments did Pim have and what's planned next?

Just a flavour of the variety of projects I am working on.


My columns in Foodpersonality since 2009 are included in this site.

Click here to view.

A great experience in Madrid and surroundings.
Ghost cities and ghost airport developed in 2011 of 1 billion and now a net worth of 1 Euro..
Just had a Citytour to retail and citydevelopments in Dubai, Berlin, Leipzig and Dresden.
Preparing a Milano/Turino trip this week in order to have a look at Slow Food and Eataly and within 2 weeks a trip to Copenhagen and Malmo with a retailer and manufacturer.

Have a look at images of best cities in the world.

For an international Group of Foodstores I investigated the next step in their formatportfolio.
DNA assignements in Dronten, The Hague Leyweg, Landgraaf, Weert, Maassluis,Emmen, Zwolle, Kampen, BrabantStad, Enschede, Vlaardingen, Gouda, Leiden, Castricum, Almere and Alphen.
Also in Hamburg, Dachau, Hanau, Paris, Le Havre and Saint Etienne.

A visual DNA was presented for a global investment company. in Rotterdam.
Great discoveries with retailers and marketing professionals in Paris, London, Leeds, Dublin, Helsinki, Stockholm and Copenhagen.
With the Global Design Team of Reckitt Benckiser we had a great team event prepared in Amsterdam.
One of their biggest clients from the States had a streetology tour with me in London.

With a dairy company we traced the secrets of innovation and packaging in surrounding countries.

With the Rotterdam Philharmonic involved in a cultural exploration in Vienna.
For Rabo Bank I guided a trade mission in India.
In october last year I discovered the secrets of transition cities in Detroit, Cleveland, Pittsburgh and Philadelphia.
Capetown and Port Elisabeth were scheduled in December and January.

/Upload/Financieel Dagblad Outlook 2013_p34-37_pimvandenberg.pdf

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There is an invitation for Mexico City. That trip is part of my bookproject about the DNA of Cities. Must be published next year.

It strikes me how the global reshuffle has an impact on the development of cities, public space, homes/living, offices and retail.
On our thinking in general!
It has hit the real estate world enormously for the next decade.
Architects will be out of business for quite a while. Developers must transform. Financial institutions must rethink their values.
Maybe architects can become city editors. A new position for municipalities that can conduct the City as an inspiring partiture.
Collaboration on all levels for creating a better shared value on What Is and What is Needed is very important.
What a great society we are living in! Full of inspiring challenges.



Latest videos

1 million observations

Image library

More than 1 million images in full format in 40.000 files of various themes.

View image library

Latest Publication

"Ondernemen is een straatfeest"

Over 10.000 copies have been sold. Still some left second-hand. Get it before it's gone!


Travel with Pim to

Best Cities in 2013

Have a look at 25 great and liveable cities in the world.
(Monocle, 2012)

Images Best Cities
Look carefully, and with new eyes. That's when you'll be able to make them work for you. Read Manifesto


Pim van den Berg’s Manifesto on The Future of Streetology
Take off those Blinders!

Download Manifesto


1. Contact that moves you
One on one, eye to eye, the moment and the message. A meeting of the mind as well as spirit should once again become a central ingredient in marketing. Where meeting people is the true art.


2. Refocus, and see with new eyes
Successes are not achieved, even though they are often claimed, by masters in finance. A success is an opportunity into a reality. And there are opportunities everywhere: waiting to be realised. Look carefully, and with new eyes, that's often when you'll be able to make them work for you.



3. Becoming yourself
These days people are wired and networked; what they haven't yet discoverd for themselves, they can learn form others. Essential knowledge is reached by conversations and discussion. All the demands made on you to be alert and sharp make it even more crucial that you see clearly, say what you mean, and become who you are. There's nothing more wonderful than evolution.



4. See, discover, experience
The trend of providing "bread and circus" as content, presented as an "experience", persits. The product and the film. The product and the musical. The performance and the master class. The theme of an event is increasingly a meaningful and ideally unforgettable encounter. But the added value of 'content' is only achieved once the 'delivery' is experienced.


5. Joyful wonder
My open eyes have served me well all these years. I look at everything around me, of course, but especially at people, their position, attitudes and behaviours in their world. I make contact with them with my eyes, and it's without doubt my post pleasant discovery and one I hold dear. My wish is for everyone to open their eyes this way.



6. Build stories around feelings
Success comes with friendship. A story built around feelings packs a punch. The tone and the house style, expressed in words and rhythms, forms and images, attitude and behaviour, determine the sincerity and durabilty of our friendships.



7. Get close
Marketing can't be done from a distance, nor purely on the basis of rationality. Marketing takes place on your doorstep, on the street, at markets and other gathering places. Only there will you run into people who can see, feel, taste, consider and buy your product or service. Get close! Look in their eyes, look at their facial expressions, their body language. Listen to what they're saying and what they're not. Then take it from there.



8. Go deep
Superficiality is not an option. Quality is the measure, with all it implies, of knowledge, skill, inspiration, motivation and healthy pride. From these deepest sources come individuality, strength, and self-confidence. We can't do it any other way.



9. Give your all
Sometimes - quite often, actually - it's all about giving everything to the job at hand: our complete self-confidence, energy and optimism. When an organisation creates a climate of trust and confidence, that kind of 'esprit de corps' and teamwork comes from the heart and flourishes.



10. Ask the right questions
The simplest questions are often the most important: who, what, why, when, how do you feel, are you satisfied and would you do it again if you had the chance? People will eagerly respond to others who are sincerely interested. Digging for treasure can be that easy.



11. True colours
We are bombarded by marketing on every conrner, turning colourful streets into dull thoroughfares. What realy matters to the success of a brand is a marketing strategy and messages that are solid through their diversity, consistency and authenticity.



12. Let your VOICE be heard!
More and more, people are turning their backs on clever marketing strategies. This is not a trend but a mass movement. VOICE = say what you mean in your own term: be expressive and imaginative.



13. What is good, and whhat feels good
Business and institutions should work at convincing their clients that their feelings can be trusted. When something feels right, it usually is, and there's nothinh better than that. Yes, that first 'gut' connection and response is often 'for always'.



14. The art of life
In order to maintain well-being and enjoy the Art of Living, you must first master the Art of Giving. That's easier said than done, because it requires an investment of time, effort and money. And of yourself.


15. Embrace the details
The bigger picture consists of many points and lines. Without the details, you may as well forget the larger picture. It's ironic beacause the lower people sit in the organisation, the more important the details of what they do and how they do it. It is here and nowhere else that the reputation of your organisation, product or trademark is determined.



16. Invest in internal strength
External impact emerges from internal strength. Invest in internal strength, unity and connection, inspiration and motivation, recognition and appreciation. This is also the best investment in durable external impact. When people grow, their business ventures flourish.



17. Leaders with a future
Leaders with a future take enough time for CONTACT and emotion: the meeting itself, speaking as well as listening between the lines - this applies to marketeers as well as people in their markets.



18. Roots and wings
Companies who misjudge or deny their DNA cannot possibly get the best from the range and power of their wings.



19. Be open to unique cv's
Dare to work with people who are unique and have colourful cv's - who are adventurous and edgy. People who have an aesthatic, who know how to find harmony, and the balance in between.



20. Trust worthy
Beware of fads that are like balloons: all surface, no substance, and ready to go up in the air. Restoring trust between marketeers and their target groups is a matter of attitude, actions and a sincere interest.



21. You reap what you sow
Whan we are not loyal to our clients, their employees and suppliers, we shouldn't expect to rely on loyalty and commitment from them. It doesn't work that way.


22. It's all about people
Take off thos blinders! Resist laziness and take the extra steps. Reject arrogance and work from the heart. Be alert to indifference...it's all about people.


23. Person to person
Equal footing is essential. Brands and marketeers should never think they are superior to their target groups. Imposed prescriptions from marketeers don't work; their clients will not work with them.



24. It begins with the human touch
Every day I know one thing for sure: without humanity, enduring success in business is unthinkable. Anyone who thinks different will be bullied by things like shareholder values, and a momentary joy that lasts but a short while. There's no more juice in a squeezed lemon.



25. Trust yourself
Distrust blueprints, the 'tried and true'. trust your sharp eye for people, their attitudes and behaviour. Focus on the bigger picture with en eye for detail. The turn what you see with those new eyes into achievements you can look on with pride.



In close cooperation with Rob Smelt
i www.smelten.nl



Download Manifesto

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Who am I?

I am Pim van den Berg and thank you for visiting my website.
My approach is based on streetology. A curious way of understanding the now in all its details by connecting with people and their stories.
With a focus on Brands, Organisations, People and Cities.
My background in Food and Retail helps me with looking for the broad inspiring perspectives of the world we live in.

- DNA reseach for cities and organisations
- Discovery tours throughout the world
- Innovation and development
- Inspirational see-throughs/presentations

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Contact Pim


Pim van den Berg Perspectives BV
Charlotte van Montpensierlaan 2c
1181 RR Amstelveen


Phone: 020 6412990
Fax: 020 6407479
Mobile: 06 51431255
E-mail: pimvandenberg@wxs.nl

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